Legal
Last updated: February 2026
This website is operated by The Skin Formulary. If you have any questions about this policy, you can contact us at hello@theskinformulary.com.
We do not collect your name, email address, or any information that directly identifies you. However, when you visit this site, certain technical data is collected automatically via Google Analytics, including your anonymised IP address, browser type and version, device type, pages you visit, time spent on pages, and how you arrived at the site (e.g. via a search engine or link).
We use this data to understand how visitors use the site so we can improve it. Our legal basis for this processing is legitimate interests — specifically, our interest in understanding site performance and user behaviour in order to provide a better service.
This site uses cookies. Cookies are small text files placed on your device. We use the following cookies:
Analytics cookies (non-essential) — placed by Google Analytics (_ga, _gid, _ga_XXXXXXX) to track site usage. These are only set with your consent.
You can withdraw your consent at any time by clearing your cookies and declining via our cookie consent banner on your next visit. You can also opt out of Google Analytics tracking across all sites via Google's opt-out tool.
We use Google Analytics, operated by Google Ireland Limited. You can read Google's privacy policy at policies.google.com/privacy.
We participate in affiliate programmes including Amazon Associates and other retailer programmes. Clicking an affiliate link may result in a cookie being placed by that retailer. We do not receive your personal data from these transactions.
Google Analytics retains data for 26 months by default. We do not store your personal data on our own servers.
Under UK GDPR, you have the right to access, correct, or request deletion of any personal data held about you; to restrict or object to processing; and to data portability. To exercise any of these rights, contact us at hello@theskinformulary.com.
You also have the right to lodge a complaint with the UK's data protection authority, the Information Commissioner's Office (ICO), at ico.org.uk.
We may update this policy from time to time. The date at the top of this page will always reflect the most recent version.